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And relationship channel with the press, capable of generating spontaneous media, which strongly contributes to the brand's reputation. This relationship is built on a daily basis, through the interactions of the Press Office team with reporters, producers, editors and other professionals from different types of media — newspapers, magazines, online vehicles, radio, TV, etc. Strictly speaking, every company needs the Press Office service, regardless of the market segment, whether it is in the public or private sector, individuals — celebrities or not. The mission of the press officer is to identify, within the client or in factual situations in their field of activity, relevant topics for exposure in the media. It is his responsibility to present the “suggested agenda” and awaken the journalist’s interest in publishing the subject.
Although many still make confusion, Press Office has nothing to do with Advertising. The space conquered by the advisor is editorial. Therefore, free. It is the so-called spontaneous media, achieved thanks to the experience and sensitivity of the communication agency professional who, in most cases, is a journalist by training. With the published material, different strategic audiences for the brand will be impacted, such Armenia Phone Number as customers, employees, suppliers, investors, shareholders, unions, government, among others. But the brand doesn't live on positive news alone. The Press Office is also responsible for identifying the company's vulnerable points and preparing it for possible crises, which can generate large losses if strategic and assertive communication actions are not carried out. Tips to know if it's time to hire a Press Office Do you want to strengthen your brand? The Press Office helps ensure that your company's values and differences are publicized and recognized by public opinion.
This strengthens the brand and positively impacts consumers. Do your competitors appear in the media? In this case, finish the article and call a structured communications agency, preferably one associated with Abracom . If competitors get space in the media, it means that the press is interested in the sector and that your company can be in the news. By analyzing what is disclosed about competitors, it is possible to create different strategies to highlight your company, products or services. Are you facing a crisis? A crisis is any negative situation that could harm the brand's image and reputation, such as mass layoffs, workplace accidents, factory closures, product discontinuation, employee complaints, among many others. After a complete diagnosis of the company and its market, the Press Office is able to predict crises from a communication point of view and, therefore, help it to better face these moments, through training, alignment of speeches, preparation of spokespersons, among other actions.
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發表於 2024-5-16 19:14:33