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We are all accustomed to using Yandex for direct search purposes. However, not everyone knows that the service has long grown out of this clothes, almost every year rolling out fresh product to the market, solving more and more new problems. Many of them can be used to promote your brand, and some are absolutely free. Today, Ziex understands how, why and who needs promotion in Yandex Zen, Yandex Q and Yandex Collections.
Yandex Zen: on the advice of the whole world
Yandex. Zen can be safely called an “advisor platform” that forms a content feed based on your preferences. According to her algorithms, it studies human behavior on the platform and shows those materials that it considers interesting to him. How - this is what marketers are trying to understand.
Yandex Zen
About the promotion in Yandex.Dennoy there are many legends. Some manage to monetize this platform - and this category of people praises the product of shopify website design the search engine, some fail and say that Yandex.zen's algorithms are set up in a certain way and will not allow anyone to unleak without the necessary infusions. Such contradictory opinions are explained by the lack of unified instructions for promotion and incomprehensible systems of mechanisms. But for an audience of 43 million users per month (as of March 2020) I want to fight, so users are still studying the rules of the game in Yandex. Zen and make up a sufficient number of life hacks.
Mario Hyef
Judging by such numerous analyses, you can understand what brands need to promote on the platform. Yandex.zen will suit you if your audience is over 25 years old, because half of the users of the service are people 45-50 years old. Definitely, this should be taken into account when forming a content plan, but it should be remembered that these users do not like complex themes in the Yandex. Zen feed. For example, among the most popular topics for lighting here are society, hobbies, food, travel, stars, finance, education, cars, history, literature, cinema and music.
So, if you decide that this is your way of promotion, Yandex.Den.zen will bring you enough “swops”:
age, and therefore a solvent audience;
“warm” traffic, since the algorithm is initially looking only for people interested in your topic;
Creation of a loyal audience to the brand.
Every day on Yandex.Denza, more than 16 million people come in, who spend about an hour there. So why not take some of these users? These few tips will help you deal with the platform.
Advice 1. Work for Karma
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發表於 2024-11-7 14:41:04